East China district selection contest of 3rd National Business English Practice Contest came to an end on Nov.6.Under the guidance of Prof Li Shenglu, instructor Shan Yi and Hu Yang from School of English Studies, the seven-member ZISU Business English collaborative innovation team won first prize with their project “Study of O2O Customized Service-with APP SuperGina as a case”. They are He Yixin, Shi Hancheng, Ye Xiao, Liu Chunge, Shao Youran, Chen Fangjia, and Cui Jingying. It is reported that this contest is hosted by ELT Advisory Board under the Ministry of Education and China Association of International Business English, and undertaken by Shanghai University of International Business and Economics. The contest adopted the topic of “social responsibility of enterprises” and conducted in the form of question and reply in full English. ZISU students competed against with contestants from Shanghai University of Finance and economics, Shanghai International Studies University and Shanghai University of International Business and Economics, which showed the solid professional knowledge, good research ability and excellent business English practical skills of ZISU students.